The German company was founded in the 1950s, originally focusing on producing high-quality tables for table tennis. This remains a core focus for Joola, which has been the official table sponsor of three Olympic games; the US Open, US National Championships, and the North American Teams Championships; and many other international competitions. Joola offers a comprehensive product line, including the Rhyzm, Maxx and Express rubber series and the Aruna, Flame and Rosskopf Emotion blades. Many players have teamed up with Joola for their equipment needs including the German legend Jörg Rosskopf (World doubles champion; European singles and doubles champion; World Cup winner), Nigerian superstar Quadri Aruna (African singles champion; 2014 ... ITTF Star Player of the Year; 2016 Olympic Games quarterfinalist), German shooting star Petrissa Solja (2016 Olympic Team vice-champion, runner-up European Top 16), Chen Weixing (European mixed doubles champion), Daniel Habesohn (European doubles champion) and Kamal Achanta (Commonwealth champion). Did you know that Joola is pronounced [YOH-LAH] and that the name is a contraction of: the department store JOOss in LAndau?